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ABOUT : QUOTES

BY RAYMOND LOEWY

 "It all must start with an inspired, spontaneous idea."

"The main goal is not to complicate the already difficult life of the consumer."

"I sought excitement and, taking chances, I was all ready to fail in order to achieve something large."

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ABOUT RAYMOND LOEWY

 "Loewy keeps one eye on the imagination and one eye on the cash register."
-- Charles Luckman, Lever Brothers

"Loewy has probably affected the daily life of more Americans than any other man of his time."
-- Cosmopolitan magazine, 1950

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