"It all must start with an inspired, spontaneous idea."
"The main goal is not to complicate the already difficult life of the consumer."
"I sought excitement and, taking chances, I was all ready to fail in order to achieve something large."
"Loewy keeps one eye on the imagination and one eye on the cash register."
-- Charles Luckman, Lever Brothers
"Loewy has probably affected the daily life of more Americans than any other man of his time."
-- Cosmopolitan magazine, 1950